Personal trainer, Matt Dunford, proudly describes himself as 'Britain's vainest man', says he began his grooming regime aged 19, and has spent £100,000 on looking good. Dunford takes an hour to get ready for a night out, he once spent seven hours just preening himself.
And according to him, his hard work has paid off - he has never been turned down by a woman, has slept with more than 50 women, been on over 100 dates and has to fend off hordes of potential dates every time he goes out!
Here's what Dunford to Mailonline:
'I'm Britain's vainest man and I'm proud of it. Some people think I'm arrogant and I've had men start fights with me on nights out - but they're just jealous. There's nothing wrong with wanting to look good. I have been gifted with good genes and it's meant I've never suffered with self-confidence issues.
Sometimes I'm out and I just want to have a quiet night and I'll be hounded by women
grabbing my bum. I can't really complain but it does get tiring. Past girlfriends have been really jealous of the female attention I get. There have even been Facebook spats between girls who want to be with me - it's crazy.'
Despite spending a small fortune on his looks, Matt insists it is money well spent, and an investment in his future.
'My whole life and career is based around my looks - whether that be stripping, modeling or working as a personal trainer. I have to look good for the audience and my clients. I'm a walking advertisement for my services and my appearance and how I hold myself is very important. I know I make money and get business based on my looks, but I'd be mad not to take advantage of being so attractive.
Among the treatments regularly enjoyed by the 29-year-old Londoner, who is also a fitness model and a Dreamboys stripper, include eyebrow shaping, lash tinting and spray tans, as well as manicures, pedicures, waxing and facials.
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